Now that you’ve installed efficient light bulbs in your house, do you think: “Guess I’ll leave my lights on all night. What the heck – it won’t cost me any extra.”
Probably not. But some extreme critics of energy efficiency would have us believe this is the end result of appliance standards and energy savings technology – that we simply consume more energy when it becomes cheaper, negating the benefits.
This is called the ‘rebound effect’ and while it is a real phenomenon, it is quite small, according to a new white paper by the American Council for an Energy-Efficient Economy.