Rompetrol | KMG International
Rompetrol is an energy provider. From our distribution stations in Romania and the Black Sea region to an efficient supply chain network, Rompetrol has developed its activities based on over 40 years in the energy industry. Rompetrol brand is strongly connected to the refining and petrochemicals activity in Romania, keeping the local industry at high standards. We aim at meeting the growing energy needs of the society in the most sustainable and efficient way, employing a competitive business model. We envision KMG International to be among the top-performing energy companies in the countries of operations actively contributing to the development of the global energy industry, providing its clients with the highest quality products and services, and consistently adhering to practices of responsible business conduct.
Company details
Find locations served, office locations
- Business Type:
- Manufacturer
- Industry Type:
- Energy
- Market Focus:
- Globally (various continents)
- Year Founded:
- 1974
This company also provides solutions for other industrial applications.
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History
Brand Evolution
Rompetrol is the main brand of KMG International, used for refining, petrochemicals and retail activities in Romania, Moldova, Bulgaria, Georgia, and also for well services in the upstream area
Brand Story
Rompetrol has evolved from a Romanian company to an international group that produces and delivers energy products, helping people get further and improving their everyday life.
Group History
1974
Rompetrol company was created as a tool for the transfer of local know-how in the petroleum industry to international markets.
The company Rompetrol was created as a tool for the transfer of local know-how in the petroleum industry to international markets, playing a significant role in the development of several major projects in the Middle East.
Throughout almost four decades of activity, the company had clients in more than 25 countries, across four continents. In Iraq alone, the Drilling division of Rompetrol had created over 500 wells since 1974. More than 100 additional projects were finalized in North Africa and Europe, ranging from drilling to well services and work-over.
1993
The first attempt of privatization by Management and Employee Buyout (MEBO); The turnover of Petromidia decreased significantly.
1998
Majority of shares were purchased by a group of investors, increasing the working capital of the company and contributing to substantial turnover growth.
1999
The first major acquisition was made: Vega refinery, the longest unit in operation, located in Ploie?ti, Prahova.
2000
Rompetrol Group took over Petros –Romania’s main oilfield operator at that time. The company was renamed Rompetrol Well Services.
The Group purchased Petromidia S.A. and committed to a modernization process to transform the refinery into a state-of-the-art facility in Eastern and Central Europe.
2001
Rompetrol established Rominserv, the first Engineering Procurement Construction and Maintenance (EPCM) provider in Romania. The company inherited the know-how and technical capabilities of the former Construction, General Supervision and Contracting Department of the state-owned company, Rompetrol.
2002
Rompetrol Petrochemicals, the petrochemical division, was created within the Petromidia platform.
Rompetrol opened the first retail subsidiaries abroad: Rompetrol Moldova and Rompetrol Bulgaria.
2003
The Rompetrol Group started to develop its distribution network in Romania. To improve the distribution of fuels, the company added fuel depots to the retail network in various regions of the country (Arad, Craiova, Mogosoaia, Zarnesti, Vatra-Dornei, Constanta).
2004
Rompetrol Rafinare was listed on the Bucharest Stock Exchange (BVB).
The Group established the trading division of oil and petroleum products named Vector Energy AG (currently KazMunayGas Trading AG).
2005
The company expanded its fuel distribution network in Georgia – Rompetrol Georgia.
2006
The first major acquisition of the Rompetrol Group on the European markets: Dyneff, the largest independent fuel distributor on the French market.
2007
NC KazMunayGas JSC, the National Oil and Gas Company of Kazakhstan, acquired 75% of the Rompetrol Group N.V. shares.
2008
The company commissioned its own offshore terminal for crude oil in Midia Port, the Black Sea.
An ambitious investment plan of modernization and upgrade started in Petromidia refinery, in a very difficult economic environment, especially for the refining industry.
2009
NC KazMunayGas JSC took over the remaining 25% of the Rompetrol Group N.V. shares.
2010
TRG Petrol TICARET A.S.was established in Turkey as a Rompetrol subsidiary,with a view to expand operations and enter new highly prospective markets.
2012
Petromidia refinery modernization and upgrade program is finalized following an investment of over 380 million USD. Petromidia became the biggest refinery in Romania with a total capacity of over 5 million tons/year and one of the most modern in South-Eastern Europe.
2013
The new concept of filling station was launched in Romania, followed by the rebranding of the entire distribution network of the Group.
The Business Transformation Program (Change for Good) started to be implemented within the Group. The program targets to improve the overall efficiency of the Group in Romania and in the countries of the Black Sea region.
2014
The Rompetrol Group N.V. was renamed into KMG International N.V. Changing the name was part of the integration process of all activities and transactions within NC KazMunayGas JSC (KMG), the Group’s sole shareholder, the company being the sole international acquisition of Kazakhstan.
2015
KMG International sold 51% shares in the Dyneff group of companies which has activities in France and Spain.
2016
It was a banner year for improvement, from all aspects of our operations but also about the record level of the environment protection indicators - lowest energy consumption, lowest technological loss or emissions.
From a financial perspective, 2016 was a remarkable year as well. Rompetrol ended the year with an operating income of $239 Million USD, the highest ever recorded in company history.
2017
A milestone in the Group’s progress, due to the records achieved and consolidation of Group activities, which transformed the company into a regional leader. The objective of the company is to develop the activities in Romania and the Black Sea region and also to expand on potential markets.
2018
In terms of key production indicators, 2018 was the best out of more than 10 years of KMG International existence. In the medium term, we intend to double the net profit indicator, to continue implementing NC KazMunayGas strategy for expanding its presence on the international market and to increase the shareholder value of the entire KMG group of companies.
2019
We have celebrated the 40th anniversary of Petromidia Refinery, one of our core assets along with its best operational performance to date, more than 6 million tons of feedstock processed.
We have marked the first steps in developing the Smart Refinery concept, by implementing Advanced Process Control (APC). We are actively identifying and implementing digital solutions meant to optimize production, while mitigating the impact on the environment.
2020
The Group completed a successful turnaround of the refinery during the pandemic lockdown and moved into a 4 year turn around cycle. It was completed in 45 days with no COVID cases due to unprecedented safety measures.
2021
The Kazakh-Romanian Energy Investment Fund (FIEKR) has started the construction of the cogeneration plant on the Petromidia platform, an investment of about USD 148 million.
This investment represents an important step in the consolidation and development of the energy sector in Romania, at the highest technological standards.
2022
The company celebrates 15 years since KazMunayGas, the National Oil and Gas Company of Kazakhstan, took over the majority of shares.
2023
Rompetrol brings for the very first time in Romania a unique concept of station, designed to provide energy for both cars and drivers: the new hei coffee & gourmet restaurant.
An innovation in its category, hei coffee & gourmet promotes freshness, taste and quality, from design and lighting to single-origin coffee or gourmet Romanian and international dishes.
Brand Story
Source of energy
Rompetrol is the source of energy for a sustainable future, dedicated to constantly evolve its products and services, in order to respond to people’s needs of an upgraded way of a living.
It is a path breaker in its field being the first Romanian brand to expand internationally, but our success is based on more than 4 decades of expertise in the oil industry.
Rompetrol operates different businesses in 11 countries, on 2 continents becoming an important voice in the region, a real energy bridge between Europe and Asia.The group's almost 6,000 employees cover several business lines ranging from refining and petrochemicals, crude oil transportation and well services, to fuel distribution stations in several Black Sea countries.
It’s oil time
In the 80s Rompetrol communicated the slogan “It’s oil time”, “hard to beat”, and “We connect you to the oil oasis”, announcing the destiny of a powerful company, which experienced numerous challenges. From social and political changes, war and economic crises, Rompetrol has remained a strong Romanian originated brand. Although Rompetrol acted since the beginning within the geographical borders of Romania, it has been 'the international operator of the Romanian oil industry' offering services in the areas of oil extraction to countries such as: Iran, Iraq, Sudan, Libya, Saudi Arabia.
The first Rompetrol logos
Rompetrol logos were drawn by one of the company' s geologists at the time, on a graph paper, with no graphic elements, just the name - 'Rompetrol'. After the privatization of the state-owned company in 1998 - 2000, Rompetrol has diversified its business and expanded by acquiring the Petromidia and Vega refineries. The Refineries also brought the first graphic element to Rompetrol’ s logo, inspired by 3 energy pipes, in yellow and black. In 2003 the company started offering European standards quality fuel through a resilient national network, and that was the year when the final graphic element appeared - the iconic Rompetrol flower.
Energy for life
The communication platform, under the slogan 'Energy for life' came with a modern and memorable approach to the Romanian market and achieved award-winning performances. 2005 -2006 are the years of innovation for Rompetrol. Efix, the fuel that protects the engine, Fill and Go, payment at the pump and hei, concept for shop and restaurant transformed Rompetrol in “the station of energy”, under the slogan “energy for life”.
The introduction of Expres stations
'Only Rompetrol fuels cars with personality', 'The shortest way from idea to success' - was the campaign that marked the introduction of express stations by Rompetrol, mobile and self-service stations. An innovation for the Romanian market, the express stations educated the market regarding the direct payment via card, nonetheless the support of personnel is still needed nowadays.
Concert at injectors
In 2008-2009 Efix, the fuel brand under the umbrella of Rompetrol, stormed the Internet and the new digital marketing era in Romania, with the famous spot - 'Concert at injectors'. The entry of the KMG International investor into the life of the Rompetrol brand has brought him new capabilities and a complete activity in the oil & gas field, from the extraction of oil from Kazakhstan, transport, and refining at Petromidia, and its distribution at fuel stations. In 2012, Rompetrol communicated 'Energy for Life - Rompetrol, quality controlled from well to tank' to show the complexity of operations behind the brand and it was the last campaign under this platform.
The rebranding process
The rebranding process Starting 2013 the Rompetrol brand has then entered into an extensive rebranding process. From the refreshment of the logo and visual identity elements with more energetic colors to the complete renovation of the distribution stations, with a new, minimalist, and warm design that highlights the hei brand as well as the new range of goods from shops and restaurants at Rompetrol stations. All details are carefully built based on the consumer's needs and habits, assuring all necessary goods and energy for the driver and for the car.
Nowadays
In 2018-2019 Rompetrol launched the most attractive loyalty program in the market, integrated in a mobile application for easy access and usage, rewarding customers for each acquisition.
A few years later in 2023, Rompetrol came up with a unique concept in Romania: hei coffee & gourmet, the first restaurant in a filling station, that provides customers with a new experience on the move. With its special ambience created to inspire and high-quality culinary dishes, hei coffee & gourmet is just another of the brand’s numerous initiatives to offer people energy for a sustainable living.
And the best is yet to come. As we continue joining our forces, together we have the power to build a better future, where individuals are the most valuable energy resource.