An empirical analysis of factors influencing users` adoption and use of mobile services in China

This study examines factors that influence users` adoption of mobile services. Using data collected from mobile phone users in China, we compare adopters` and non-adopters` perceptions on mobile services using a general model. Structural equations modelling testing results show that perceived usefulness and perceived service cost affect mobile service adopters` and non-adopters` perceptions, while perceived trust and perceived trialability affect adopters` attitude towards continued usage and non-adopters` attitude towards usage differently. Our results have implications for mobile service providers in future product development and service improvements.