Planet Before Profit
The question of Profit before Planet is not tenable anymore. It is too selfish to think of Wealth at the cost of Planet. Unfortunately, it is still not sinking in our mind @ speed at which it should except Greta Thunberg (Sweden), Adelaide Charlier (Belgium), Luisa Neubauer (Germany), Xyie Bastida (Mexico), Prof Johan Rockstrom, most influential Earth Scientist (Sweden) and David Attenborough (UK).
Let’s have some quick assessment of Environmental damages and consequences we are staring at as demonstrated by the following.
The Nobel Prize summit in April 21, declared Planetary Emergency signed by 126 Nobel laureates, is a world record. Never before have we seen such a Global uprising of Nobel prize winners. Their biggest concerns are.
- a. If we have any chance to prevent the loss of more than a million species we must halt biodiversity loss now not in 20 or 30 years.
- b. If we want to have any chance of keeping global warming to 1.5 degree C, we need to cut emissions by half over next nine years.
- c. If the warming exceeds the Paris agreement target of 2 degree C the Planet start drifting towards uninhabitable state (Hot house Earth) and over 4 deg C it will be Catastrophic.
However, our best hope against such catastrophe is that Ocean might be able continue buffering and clean up by mopping up the damage done to climate system.
We cannt afford to give up for our generations to come. We should minimize confusing the Society with sophisticated terms about uncertainty ranges and probability levels.
FRIDAYS FOR FUTURE, TREE-HUGGERS, GREENPEACE and other Frontier Activists are trying to tip this whole thing over with limited success so far. The most heartening to see the youth movement as fantastic proof of transformation we are seeing right now in front of our eyes. The latest surprising development is Court ordered Shell to cut Carbon emission target by 50%. The Chevron and ExxonMobil are forced to induct Climate activist in their Board so that they start taking big steps to protect Planet as their Environmental commitment.
The biggest positive development seen recently is that three biggest economies the US, China and the EU along with other allies like Japan, Korea etc. are committed to Net Zero Emissions by 2050 (US and EU) and 2060 (China). The other most influential development is Net Zero Banking alliance in 2021 during last Climate summit.
The notable green shoots in the space of Innovation and Business are worth to have a quick look. The Impossible Foods commercially offering Plant based meats, our best bets to cutoff Methane from Live stocks. The Honey without bees and Milk Without Cows are most exciting technologies based on Microbiology in the Startup domain. There are few Carbon dioxide capturing technologies are already getting piloted and scaled up. Tata is formally entering into Biorefinery business. Clean-Energy is the biggest focus. The Generation involves Solar, Wind technologies coupled with Battery Storage Technology (Lithium ion and related technology). In Automotive the Electric, Hybrid and Fuel cell Technologies are scaling up fast. One of the most exciting development is Hydrogen fuel for Industry, Europe is investing heavily in Hydrogen infrastructure and Hydrogen Production Technology. So Clean- Economy is fast emerging as preferred choice.
So “GREENING YOUR BUSINESS PROFITABLY” (A Harvard Business Review Book) is getting implemented world-wide. Must read: Standing Up for a Sustainable World.
Must watch (upcoming in Netflix): Breaking Boundaries – The Science of Our Planet.
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