Carbon Expo 2011 - Follow-up To The Fair

Trade fair follow-upThe success of the trade fair is not dependent on the fair itself, but rather on thefollow-up phase. The objective of the trade fair follow-up is just as much aboutconcluding sales, where contacts made at the fair are followed up, as discoveringhow the next fair can be improved.Furthermore, trade fair follow-up is the basic prerequisite for subsequentmonitoring of trade fair success. Correspondingly, the follow-up should, on noaccount, be neglected.In order that your trade fair follow-up is a total success, you should, prior to thetrade fair participation, already have determined who will handle which taskswhen during the follow-up phase.You will find a proposal on the left side for handling the trade fair follow-up. Process of the trade fair follow-up In the run-up to the fair 1. Determination of a time plan and responsibilities of personnel 2. Production of advertising material which will be used after the fair During the fair 3. Making contacts and cultivating contacts 4. Producing trade fair reports After the fair 5. Analysis and evaluation of the trade fair reports and contacts6. Depending on urgency and importance of the contacts, despatch of information material or immediate organisation of meeting 7. Follow up by telephone 8. Organisation of an appointment with sales force 9. Conclusion of sale10. Monitoring success Process of the trade fair follow-up