Green Power Markets 2013- Brochure

The European forum for market players and decision makers in the renewable energy industryTHE AGE OF RENEWABLE ENERGY: GRID AND MARKET INTEGRATIONOctober 10 and 11, 2013 | Geneva, SwitzerlandORGANISERPARTNERSPRELIMINARY AGENDAIt is no longer just simply a question of how green power can besuccessfully promoted and marketed; now, we need to considerhow renewable energies can be sustainably integrated into the mar-ket and grid. Market players and decision makers in Europe’s rene-wable energy industry will address these issues on October 10 and11, 2013 in Geneva, Switzerland.Ambitious targets, political pressure and market liberalisation areresponsible for the fact that renewables are now a fixed feature inthe supply of power. In its twelfth year the European Conference onGreen Power Markets focuses on the growing significance of rene-wable energies and their integration into the grid and market. Along with our partners AIB (Association of Issuing Bodies),Eurelectric, SFOE (Swiss Federal Office of Energy) and VSE (SwissElectricity Industry Association), Vereon AG welcomes top-classmarket players of the European energy industry to the HotelInterContinental in Geneva on October 10 and 11, 2013.International experts of the energy sector will discuss the roleswhich the state, industry and the energy and finance sectors willplay in realising the investments necessary towards a sustainableenergy industry. Among the key issues to be addressed at thisyear’s conference are the following topics:• Policies and market deployment initiatives: the stakeholder view • Trends in international green power markets:future market design • Grid integration and storage of renewables • Green power supply and demand – hands-on experienceIn addition to presentations, discussions and parallel forums, theEuropean Conference on Green Power Markets offers an idealforum for cross-border exchange of views and experiences.GREEN POWER: FROM NICHE TO MASS MARKETTHE PROGRAMME GROUPProviding rich content to giveyou the knowlege edgeDr Devrim YetergilManaging DirectorGreen Power Marketing GmbHZurich, SwitzerlandDr Stefan NowakManaging DirectorNET Nowak Energy & Technology Ltd.St.Ursen, SwitzerlandDr Bernd KieferManaging Director and PartnerFichtner Management Consulting AG SwitzerlandZurich, SwitzerlandStefan AssmannDirector EnergyVereon AGKreuzlingen, SwitzerlandDr William GillettHead of UnitExecutive Agency for Competitiveness and Innovation(EACI), European Commission, Brussels, BelgiumWelcome to Geneva on October 10 and 11,2013THURSDAY, OCTOBER 10, 201308.15 Registration and welcome coffee09.15 Welcome12 years of Green Power MarketsStefan Assmann, Director Energy, Vereon AG, Kreuzlingen, SwitzerlandSession 1: Policies and market deployment initiatives – the stakeholder viewModerator: Stefan Nowak, Managing Director, NET Nowak Energy & Technology Ltd., St. Ursen, Switzerland09.30 Financial crisis and investment in renewablesMichael Liebreich, CEO, Bloomberg New Energy Finance, London, United Kingdom10.00 View European Commission – status achievements and challenges for renewablesFabrizio Barbaso, Deputy Director-General, DG Energy, European Commission, Brussels, Belgium (invited)10.20 Renewable business beyond feed in tariffs – where does the journey goFrancesco Starace, CEO, ENEL Green Power, Rome, Italy (invited)10.40 Why have standards?• AIB: Representing the European Certificate System Administrators• Aspects that need standardisation in the field of Guarantees of Origin• European Energy Certificate System (EECS)Phil Moody, Secretary General, AIB Association of Issuing Bodies, Gerrards Cross, United Kingdom11.00 Coffee break and networkingPOLICIES AND CORNERSTONES FOR FUTURE MARKET DEVELOPMENTTHURSDAY, OCTOBER 10, 2013 (CONTINUED SESSION 1)11.30 Business models in the German market• German market premium model: producers teaming up with market parties to dispatch their production vs. feed in tariff• Voluntary market (GoOs) and the role of traders in the German market• Other business models: community financing, suppliers funding Willemien van den Hoogen, Head of Renewables Trading, Statkraft Markets B.V., Amsterdam, The Netherlands11.50 Renewable energy market – Challenges and opportunities in Europe • Current market situation in Europe • Feed in tariffs, subsidies, price developments, regulatory changes• Resulting challenges and opportunitiesDomenico De Luca, Head Int. Trading & Origination, Member of the Management Board, Axpo Trading AG, Dietikon, Switzerland12.10 Incremental production: The linkeage between GOs and new power• How to drive forward the development of sustainable energy• GO as a tool to allow customers to indirectly invest or contribute to new projects• How to realize additional new renewable projectsTom Lindberg, Managing Director, ECOHZ, Oslo, Norway12.30 Reflection and discussion13.00 LunchPOLICIES AND CORNERSTONES FORFUTURE MARKET DEVELOPMENTTHURSDAY, OCTOBER 10, 2013 (CONTINUED)Session 2: Trends in international green power markets – future market designModerator: Stefan Nowak, Managing Director, NET Nowak Energy & Technology Ltd., St. Ursen, Switzerland14.30 The future design of support schemes – compromise between market integration and investment certainty• Status of renewable energy support schemes and need for reform• What are key challenges in terms of stronger market integration of renewables?• The most promising options to reduce costs of RES support schemes• Which elements of RES policies in EU Member States need stronger coordination?Mario Ragwitz, Deputy head of the department Energy Policy and Energy Markets, Fraunhofer-Institute for Systems and Innovation Research (ISI), Karlsruhe, Germany15.00 The experience of the Slovenian national support system for renewable energy sources• Status and role of renewables in the Slovenian power market• The experience of the Slovenian electricity feed-in support scheme for RES (renewable energy source) and CHP (high-efficiency cogeneration) power plant• Challenges and potentials of renewables in the Slovenian power marketKarlo Peršolja, General Manager, Borzen d.o.o., Ljubljana, Slovenia15.30 Coffee break16.00 Experiences of the first European power exchange for the voluntary renewables market• Why and how to integrate green quality with physical power• Certified transparency by the delivery hour• Quoting options, matching and liquidity• New countries of origin, new registriesRonald Gjurkowitsch, Business Development, EXAA Energy Exchange Austria, Vienna, Austria16.30 RES induced shifts in the European power system and the capacity markets discussion• The reinvention and transition of the power system: from baseload and a supply to demandlogic to a complex platform• The disruptive role of PV• The outstanding role of innovation for the transition• Market distortion as a result of operational support systems• Which market design as a solution? How to keep the market alive after three liberalisation packages, how to avoid the fragmentation of EU´s energy policy and marketSusanne Nies, Head of Unit Energy Policy & Generation, Eurelectric, Brussels, Belgium17.00 Reflection and discussion17.30 End of first conference dayGET TOGETHERGreen Power Markets invites you to a snack and drink at the conference hotel.Enjoy a convivial evening, the ideal opportunity to keep up with colleaguesand forge new business contacts.POLICIES AND CORNERSTONES FOR FUTURE MARKET DEVELOPMENTBUSINESS MODELS TO FOSTER PRESENT OPPORTUNITIESFRIDAY, OCTOBER 11, 2013Session 3: Grid integration and storage of renewablesModerator: Dr. Bernd Kiefer, Managing Director and Partner, Fichtner Management Consulting AG Switzerland, Zürich, Switzerland09.00 Analysis of market and policies – sustainability of renewable policiesPaolo Frankl, Head of Renewable Energy, International Energy Agency IEA, Paris, France09.30 Consequences of grid integration – what are the actual investment and expansion needs for transmission and distribution Marc Vogel, Senior Manager Market Products and Analysis, Swissgrid, Frick, Switzerland10.00 Experiences integrating wind and solar in the US and Europe• How wind and solar are already providing a significant share of electricity in many U.S. states and countries• Commitments states and countries have made to achieve much higher levels of renewables in the future• The many tools available to utilities and grid operators for integrating high levels of wind and solar whilemaintaining a reliable electricity system• Integration studies by utilities, grid operators, and federal agenciesSteve Clemmer, Director of Energy Research & Analysis, Union of Concerned Scientists, Cambridge, United States10.30 Competition between storage technologiesAlexander Hirnet, Technical Director, VARTA Storage GmbH, Nördlingen, Germany (invited)11.00 Coffee break FRIDAY, OCTOBER 11, 2013Session 4: Green power supply and demand – hands-on experienceModerator: Dr. Bernd Kiefer, Managing Director and Partner, Fichtner Management Consulting AG Switzerland, Zürich, Switzerland11.30 Ongoing changes in the German green power market• Switching rates continue to decline while the Energiewende continues to be supported by the vast majority of the population• Contribution of green power tariffs to the Energiewende• Current situation, discussions and future role of green power tariffsRobert Werner, Managing Partner, Hamburg Institut, Hamburg, GermanyFRIDAY, OCTOBER 11, 2013 (CONTINUED SESSION 4)12.00 Cracking the code on residential solar: Lessons learned from the US• Learn how US marketing programs have helped double residential solar adoption• Understand the American consumer mindset as it relates to solar – and how it can be applied to Europe• Apply lessons learned to your marketing efforts and campaignsBrian F. Keane, President, Smart Power, Washington, United States12.30 Wind farms with citizen participationJohannes Lackmann, Managing Director, Westfalen WIND, Paderborn, Germany (invited)13.00 Business models behind successful green power products• Drive customer involvment to use new renewable energies in order to - Develop solar production and insure its financing - Get a clear competitive advantage on the recently opened swiss electricity market • Risks and opportunities of this business model Anne Favatier, Head of Marketing, SIG, Geneva, Switzerland13.30 Closing StatementsStefan Nowak, Managing Director, NET Nowak Energy & Technology Ltd., St. Ursen, Switzerland14.00 Lunch Parallel Forums 15.00 - 16.30Forum A: Marketing and sales of green power• Do a deep dive into Green Power Marketing with one of the US’ top marketing leaders• Meet Brian F. Keane, Author of “Green Is Good: Save Money, Make Money and Help Your Community Profit from Clean Energy”• Hear first-hand anecdotes from the US on how to market and sell green powerBrian F. Keane, President, Smart Power, Washington, United StatesForum B: Financing of green power projectsTom Lindberg, Managing Director, ECOHZ, Oslo, NorwayForum C: Market integration and design• Modeling of energy price in a merit order market with increasing amounts of PV and wind power• Discussion of modeling results and associated problems.• Necessary market design to insure the continuous re-financing and expansion of the energy network(The participants will receive a paper beforehand in order to better participate in the discussion.)Christian Zeyer, Deputy CEO, swisscleantech, Bern, Switzerland16.30 End of the conference BUSINESS MODELS TO FOSTER PRESENT OPPORTUNITIESYOUR CHANCE TO DEBATE WITH LEADING RENEWABLE ENERGY EXPERTSMEET THE SPEAKERSSteve Clemmer is Director of Energy Research for the Union of ConcernedScientists (UCS) Climate and Energy Program. He conducts research on theeconomic and environmental benefits of implementing renewable energy tech-nologies and policies at the state and national levels. Domenico De Luca has been responsible for the group activities of internationalEnergy Trading, Origination and Sales within Axpo Trading AG (former EGL)since April 2009 and is Member of the Management Board. He started hiscareer in ABB in Power Plant Construction and Commissioning. Anne Favatier is Head of Marketing of SIG (Services Industriels de Genève), thelargest multi-utility company in Switzerland and is co president of VUE (Vereinfür Umweltgerechte Energie) Label Naturemade. Her mission is to design andimplementation a marketing strategy, the aim of which is to position SIG as amodern public service that not only combines both profitability and ethics butthat is also prepared for market challenges. Dr Paolo Frankl is Head of the Renewable Energy Division at the InternationalEnergy Agency (IEA), where he joined in 2007. In this role, Dr. Frankl leadsthe Agency’s work on renewable energy issues, coordinating a team of policyanalysts working on the status and progress of renewable energy technologies,markets and systems integration. Ronald Gjurkowitsch is a Business Development Manager with EXAA - theAustrian Power and Environmental Exchange. He joined the firm in 2004taking on the responsibility for the further expansion of the power day aheadmarketplace and to broaden the exchange’s services for environmental pro-ducts. He designed and implemented EXAA’s spot trading platform for carbonemissions allowances and built up extensive experience with green electricitycertificate systems. Brian F. Keane is President of SmartPower and author of «Green Is Good: SaveMoney, Make Money, and Help Your Community Profit From Clean Energy.»(Lyons Press, 2012). He is a leading voice on clean energy, energy efficiencyand the environment. As President of SmartPower, a Washington, DC-basedmarketing agency dedicated to promoting clean, renewable energy and energyefficiency, Keane has helped shape the energy debate in the United States andbrought clean energy and energy efficiency to the American consumer. Dr Bernd Kiefer is general manager and partner of Fichtner ManagementConsulting AG Schweiz, where he specialises in energy and infrastructure stra-tegy and business development. Prior to joining Fichtner he headed RätiaEnergie (now Repower) in Germany and Benelux, building the company’s busi-ness in these key markets. He has many years of experience as an independentconsultant, a role in which he has, among other things, played a key role indeveloping a European wholesale market for green power. Michael Liebreich is Chief Executive of Bloomberg New Energy Finance, theleading provider of research for decision-makers in the clean energy, water, car-bon and power markets. Bloomberg New Energy Finance has close to 200 staffworking out of 11 offices around the world. Michael founded the company in2004 and acted as Chairman and Chief Executive until its acquisition byBloomberg in 2009. Tom Lindberg is the Managing Director of ECOHZ. He has a broad internationalbackground and experience. Tom spent 22 years working in a range of marke-ting and management positions in IT and telecom sector, before joining ECOHZand the renewable energy industry in 2008. Tom has lead ECOHZ to its cur-rent position as a market leader in Europe, with sales volumes of GO’s rea-ching nearly 50 TWh in 2012.Philip Moody, originally a systems architect and strategist working on financial,telecommunications and industrial applications since the late 1980s, has advi-sed government and industry on matters relating to gas and electricity markets.In the late 1990s, he worked with market parties across Europe to createRECS and to found the Association of Issuing Bodies. In 2002, Philip waselected Secretary General, a post which he retains. As well as being responsi-ble for the administration of the Association, Philip has been deeply involvedin the on-going development of EECS and of the AIB, and was a major contri-butor to the development of the CEN/CENELEC standard for GOs.Dr Stefan Nowak has a PhD in physics, and during his scientific career has wor-ked in different fields of energy research. In 1996 he founded NET NowakEnergy & Technology Ltd., a consultancy offering a comprehensive range ofrenewable energy and energy efficiency services. Extensive international workhas given him a deep understanding of worldwide technological developmentsin renewable energy and the relevant market mechanisms. Karlo Peršolja is general manager of the Slovenian power market operator BOR-ZEN. His career is very much connected with the energy field, since he hasmore than 30 years of experience working in the field of electricity markets.He spent most of his life in Slovenia whilst all the time actively involved withinternational and European projects, workgroups and associations. Dr Mario Ragwitz is deputy head of the department Energy Policy and Energy Markets at the Fraunhofer-Institute for Systems and InnovationResearch (ISI). He is also head of the business unit of renewable energies atFraunhofer ISI. He is responsible for developing and evaluating policies forrenewable energy and modelling energy systems with renewable sources focu-sing on the European Union. Marc Vogel worked between 1996-2002 for the MVV Energie AG, where he wasinvolved in the development and build-up of the trading floor. He participatedin designing the process of liberalization in Germany by his work in numerouscommittees as well as his involvement in the creation of the «Verbände-vereinbarung» and the Grid Codes. In 2003 he left the energy trading businessand started to work for the former transmission system operator Atel inSwitzerland. Today he is working for the Swiss TSO Swissgrid. Robert Werner is a managing partner with the Hamburg Institute. His primary consulting expertise lies in strategy and business development forthe energy industry and in policy advice. From 2001 to 2011 he was the CEOof Greenpeace Energy, Germany's largest green energy cooperative. Christian Zeyer, PhD, is heading the research department of swisscleantech –the Swiss business association and voice of the Green Economy. He conductedresearch projects in PV as well as different other fields of energy science. He isalso the main author of the swisscleantech energy model. For the association,a change in energy strategy is both technically feasible and economicallyattractive. Key is the the right mix of regulatory measures and a businessfriendly implementation of these. Market behavior is therefore of increasingreasarch interest to swisscleantech.FAX REGISTRATION: +41 71 677 8701ORGANISATIONVereon AG, P.O. Box 2232, 8280 Kreuzlingen, Switzerlandunder license from Green Power Marketing GmbH.INFORMATION | REGISTRATIONT +41 71 677 8700, F +41 71 677 8701info@greenpowermarkets.eu, www.greenpowermarkets.euCONFERENCE FEEConference fee is EUR 2’095.- plus 8% Swiss VAT per person;this includes admission to the two-day conference, electronic con-ference documentation, coffee break refreshments and lunch, andthe dinner. The cost of overnight accommodation is not included.CONFERENCE VENUEHotel InterContinental GenevaChemin du Petit-Saconnex 7, 1209 Geneva, SwitzerlandT +41 22 919 39 39, inter-geneva@intercontinental-geneva.chwww.intercontinental-geneva.chNestling in an area of lush parkland and in the heart of the diplo-matic district, this imposing eighteen story icon, with its incom-parable views over the lake and mountains, dominates the Genevaskyline.OCTOBER 10 AND 11, 2013 | GENEVA, SWITZERLANDROOM RESERVATIONWe have reserved a limited number of rooms at a special rate in to the con-ference venue Hotel InterContinental Geneva. Please book your room assoon as possible. Our quotas are only valid for a limited time. Please referto “8th European Conference on Green Power Markets 2013” for yourreservation. Alternatively, you may chose one of the following hotels near bythe conference venue:Grand Hotel Kempinski Geneva***** I Tel +41 22 908 9081reservation.grandhotelgeneva@kempinski.com I www.kempinski.com/genevaHotel Auteuil**** | T +41 22 544 22 22auteuil@manotel.com | www.manotel.com/auteuilNH Rex**** | T +41 22 544 7474nhrex@nh-hotels.com | www.nh-hotels.comHotel Kipling*** | T +41 22 544 4040kipling@manotel.com | www.manotel.com/kiplingEden Hotel Geneva*** | T +41 22 716 3700info@eden.ch | www.eden.chHotel Suisse*** | T +41 22 732 6630reservation@hotel-suisse.ch | www.hotel-suisse.chYes, I would like to make a binding registration to attend the 8th European Conference on Green Power Markets 2013 at EUR 2’095.- plus8% Swiss VAT; this includes my participation in (please tick as appropriate):Forum on Friday afternoon, October 11, 2013A: Marketing and sales on green powerB: Financing of green power projectsC: Market integration and designPlease send me information on options for exhibitors and sponsorsLast name First nameOrganisationDepartment PositionStreet/P.O.BoxPostcode/Place CountryTelephoneEmailBilling address (if different)Date SignatureT +41 71 677 8700 | F +41 71 677 8701 | info@greenpowermarkets.eu | www.greenpowermarkets.euTERMS OF PARTICIPATION We will send you a confirmation and invoice by email uponreceipt of your registration. Please transfer payment of the conference fee within 10days of receiving your invoice. You may attend only after full receipt of payment. Youmay cancel your registration with no charge (in writing only) up to four weeks before theconference; thereafter half of the conference fee will be charged. If you fail to attend orcancel your registration within five working days of the start of the conference, you willbe charged the whole conference fee. However, you may transfer your registration toanother person with no charge. The conference management reserves the right to changethe programme.YOUR DETAILS Your details will be recorded and used for the purpose of organising and conduc-ting the 8th European Conference on Green Power Markets 2013. We and selected partners willbe glad to keep you informed about future events and other offers. You can contact us at anytime if you do not wish to receive such information.REGISTER ONLINE: GREENPOWERMARKETS.EUMEDIA PARTNERSVereon AG | P.O. Box 2232 | 8280 Kreuzlingen, SwitzerlandT +41 71 677 8700 | F +41 71 677 8701 | info@greenpowermarkets.eu | www.greenpowermarkets.euCO-SPONSOR