Promoting Utility Energy Efficiency & DSM Programs Brochure

March 17-18, 2009Dallas, TXProjections show that the electric utility industry can offset 1/3 of the growthin new electricity demand and 14% of the growth in summer peak demandthrough energy efficiency and demand response measures alone.Timothy G. Melloch CEMDirector Energy Efficiency ServicesComEdisonBruce JohnsonDirector Energy EfficiencyNational GridFred YebraDirector, Demand Side ManagementAustin EnergyLorrie MaggioMarketing Services ManagerProgress EnergyKeynote Speakers:Campbell B. HawkinsManager, Energy EfficiencySouthern California EdisonRebecca CraftDirector Energy Efficiency Programs,Consolidated EdisonDenise SmithDirector, Conservation and Renewable ProgramsTucson Electric PowerBruce EvansDirector Strategic Energy Managementand Customer SolutionsCPS EnergyEric AckermanSenior Manager, Regulatory PolicyEEIBruce BibbyDirector Demand Side ManagementHydro OttawaMasoud AlmassiManager, Conservationand Demand ManagementHydro One Gerald PolkManager Energy Partnerships and ServicesDTE EnergyJeff RiceUtilities Efficiency ManagerAspen Utilities Marc G. HoffmanExecutive DirectorConsortium for Energy EfficiencyJeremy NewbergerManager, EvaluationNational GridFeaturing Case Studies from Leading Utility EnergyEfficiency and DSM Practitioners Including:“ACHIEVE MEASURABLE RESULTSEFFECTIVE MARKETING AND COMMUNICATION.”in your energy efficiency and DSM programsfrom design to product launch throughMaximizing Consumer Awareness and Buy-In Throughthe Implementation of Key Energy and Cost Management InitiativesAttending this Premier marcus evans Conferencewill Enable You to:• Examine how BPA has developed a business case design for energy efficiency programs• Foster customer participation through effective education and awareness – National Grid• Understand how Progress Energy has ensuredeffective and targeted customer communications• Discuss Austin Energy's strategies currentlybeing implemented to promote energy efficiencyand demand response• Maximize the commercial value and strengthen the premise of energy efficiency as a utility resourceBook Online At:www.marcusevansbb.com/EnergyEfficiency2009Media Partners:marcus evans invites VP, Directors, Managersand specialists within Electric and Gas Utilities with respon-sibilities in the following areas:• Energy Efficiency• Demand Side Management (DSM)• Energy Conservation• Demand Response• Market CommunicationsWho Should Attend:Promoting Utility EnergyEfficiency & DSM ProgramsBooking Info: www.marcusevansbb.com/EnergyEfficiency20098:00 Registration and Morning Coffee8:50 Chairman's Opening Address9:00 Case StudyBuilding a Regulatory Framework to Promote Energy Efficiency Withinthe Utility Industry• Promoting laws and regulations that focus and strengthen energyefficiency initiatives• Examining energy efficiency policies that support economicdevelopment and environmental risk management • Enhance long-term energy efficiency facilitation and implementationwith innovative regulatory policies • Discussing potential provisions to incentivize the expansionof energy efficiency and demand response efforts Eric Ackerman, Senior Manager, Regulatory PolicyEEI9:45 KeynoteDeveloping a Business Case Design for Energy Efficiency Programs• Examining the practical business applications of energy efficiency in bridgingthe gap to a future sustainable energy market• Discussing the value of energy efficiency as a least-cost planning resource option• Evaluating the premise of energy efficiency as a fifth fuel option in meeting utility energy demands• Recognizing energy efficiency as a resource in minimizing carbon footprintand manage utility new generation costsBruce Johnson, Director Energy EfficiencyNational Grid10:30 Networking Break11:00 Case StudyProviding Incentives for Utility Implementation of DSM and EnergyEfficiency Programs • Highlighting enduring value propositions for DSM• Discussing least cost program implementation strategies• Minimizing new generation acquisition costs to get the most bang for your buck in energy efficiency investment potential• Addressing the need for a combination of decoupling and program costrecovery mechanismsCampbell B. Hawkins, Manager, Energy EfficiencySouthern California Edison11:45 Case StudyUnderstanding the Relationship Between DSM and Energy Efficiency • Recognizing energy efficiency as a key tool for DSM• Developing DSM programs to offset demand requirements on the grid• Creating energy efficient programs as a demand side portfolio option• Validating the integration of energy efficiency as a resourceand a benefit to demand responseTimothy G. Melloch CEM, Director Energy Efficiency ServicesComEdisonPROMOTING ENERGY EFFICIENCY AS A UTILITY RESOURCE12:30 Luncheon1:30 Panel DiscussionMaximizing the Commercial Value and Strengthen the Premise of EnergyEfficiency as a Utility Resource As climate change issues and spiraling energy costs come to the forefront, companiesare looking more seriously at energy efficiency, which has proved to be a cost-effectivestrategy for building economies without necessarily growing energy consumption.As such, there has been an expansionof energy efficiency services throughoutthe country. This panel discussion will look at the portfolio option in depth and howenergy efficiencycan be included in all programs. It will discuss how cost effectiveenergy efficiency investments reduce operating expenses and help increase utilitiescompetitive advantages. There will also be discussion on large-scale developmentand innovative marketing for energy efficient products and efforts in overcomingmarket barriers for full commercialization of energy efficiency. By Attending this Discussion You Will be:• Evaluating the capital cost requirement for energy efficiency and demandresponse implementation• Introducing mechanisms to encourage investment decisions in favor of energy efficiency programs where they are economically feasible• Reviewing the need to increase energy efficiency programs before buyingnew resources• Discussing emerging paradigms for new energy finance• Highlighting the role of energy efficiency as a key tool for DSM in balancing future energy needPanelists:Marc G. Hoffman, Executive DirectorConsortium for Energy EfficiencyRebecca Craft, Director, Energy Efficiency ProgramsConEdison3:00 Networking Break3:30 Case Study Measuring and Validating The Success of Your ProgramJeremy Newberger, Manager, EvaluationNational Grid4:15 Case StudyMaximizing the Market Value of DSM Initiatives in MitigatingCarbon Emissions• Managing corporate and consumer environmental objectiveswith increased DSM programs• Developing program ideas that have emission reduction componentsand a low carbon footprint• Promoting the use of energy efficient products as a tool to mitigatethe impact of climate change issuesJeff Rice, Utilities Efficiency ManagerAspen Utilities5:00 Closing Remarks of the Chair and End of Day OneDAY ONE | Tuesday, March 17, 2009WHY YOU MUST ATTEND:Against the backdrop of rising energy costs, environmental hot buttons, concerns aboututility system reliability needs and less reliable energy supplies. Demand side managementand energy efficiency has re-emerged as an aggressive strategy in meeting growingdemands for electricity and utilities' long-range planning processes. In fact, expertspredict that DSM programs could reduce electricity consumption in the US by as muchas 3%, saving the nation more than $6 billion annually. With such increased focus on energy efficiency and demand response,the marcus evans Promoting Utility Energy Efficiency & DSM Programsconference will highlight the long-term advantages of energy efficiencyand demand response programs. Attention will also be paid to innovative incentivesand marketing strategies in educating and heightening public awareness of theseprograms as a key energy and cost management tool for the customer. This eventwill not only take a look at tried and true successes from designing innovativeprograms that will captivate customers through to product launch but will also takea look at what cost effective methods are available and how to measure, evaluateand validate the results of the programs. Attendees will leave the conference witha better understanding of current technologies and solutions to support energyefficiency commercialization, strengthening the premise of energy efficiencyas a utility resource.MARKETING INFOA limited amount of exhibition space is available at the conference. Sponsorshipopportunities covering luncheon, evening functions, and documentation also exist.For further details, please contact: Natakii david at energy@marcusevansbb.com8:00 Registration and Morning Coffee8:20 Chairman's Opening Address8:30 Case StudyFostering Customer Participation through Effective Educationand Awareness• Heightening customer awareness of energy efficiency services through effectivecustomer education programs• Using educational and awareness campaigns to communicate program range• Designing programs to identify and target consumers• Implementing incentives and rewards in relation to market groups futureenergy needBruce Evans, Director Strategic Energy Management and Customer SolutionsCPS Energy 9:15 KeynoteUnderstanding Your Customers to Ensure Effective Targeted Communications• Segmenting the market and performing design analysis to target market groups that may need more coverage• Targeting customers based on their energy usage and providing targetedmarket communications to disseminate relevant info• Utilizing customer satisfaction surveys and online tools• Understanding how demographic analysis can be used as a tool to matchcustomers to the best programs and products Lorrie Maggio, Marketing Services ManagerProgress Energy10:00 Networking Break10:30 Case StudyTransforming the Market and Increasing Market Penetration ThroughPartnerships and Collaboration• Developing and establishing relationships with public, municipal and county agencies• Identifying key market considerations in developing engaging customer programs • Maximizing on the relationship value through open market communication and discussion• Highlighting the program cost effectiveness achieved through these partnershipsDenise Smith, Director, Conservation and Renewable ProgramsTucson Electric Power11:15 Case StudyDiscussing Strategies Currently Being Implemented to Promote EnergyEfficiency and Demand Response • Promoting energy efficiency technology and demand-side managementto implement sustainable development and increase business opportunities• Discovering the benefits of using the Internet as a winning marketing tool• Discovering relationships between different media and how theycan be integrated to obtain maximum communication coverageFred Yebra, Director, Demand Side ManagementAustin Energy12:00 Luncheon1:00 DiscussionDesigning and Evaluating Demand Response Portfolios in a Maturing Marketdemand response program options and offerings has shown this to be a keyemerging initiative within the industry . This discussion will allow attendees toexplore how utilities can meet regulatory requirements to quantify their role ininfluencing DR adoptions with so many non-utility voices touting energy efficiencyand CFLs. It will provide a forum to discuss the residential, commercial and indus-trial successful demand response programs and share challenges faced in thismaturing market.1:45 Case Study Enabling Strategic Conservation Initiatives Through Partnershipsand Collaboration • Examining how collaboration between utilities and private companieshas transformed the market and increased market penetration• Identifying strategies to engage hard-to-reach customers • Extending budgets through shared costs with the partner(s)• Discovering new opportunities and potentially stimulate long-termcustomer loyaltyGerald Polk, Manager Energy Partnerships and ServicesDTE Energy2:30 Networking BreakPROMOTING CUSTOMER ENERGY EFFICIENCY PROGRAMSENSURING EFFECTIVE TARGETED CUSTOMER COMMUNICATIONSBooking Info: www.marcusevansbb.com/EnergyEfficiency2009DAY TWO | Wednesday, March 18, 2009MEDIA PARTNERS:IEEE Spectrum offers news, insightful analysis, and authoritativeperspectives of the impact of emerging technologies on business,the economy, and our lives. Award-winning, cutting-edge technology journalism makes IEEESpectrum a staple for more than 385,000 engineering managers and technology businessleaders worldwide. IEEE Spectrum: The Magazinefor Technology Insiders –www.spectrum.ieee.org.Energy Central, established in1996, is the leading resource connectingprofessionals in the global power industry to news, events, databases,insight and analysis. With six distinct websites, seven e-newslettersandboth electronic and print publications, top energy executives, managers,leaders and industry influencers have relied on Energy Central to deliverthe information they use every day. We also have the most used jobs web site,EnergyCentralJobs.com, connecting job seekers and employers in the energy industry.More than 20,000 utility industry professionals across many careerlevels – including executive, senior and general management.Intelligent Utility targets professionals with decision-making responsibilities in the areasof engineering, operations, maintenance, IT, planning and analysis. Typical businessesinclude investor owned utilities, public power and municipal providers, rural cooperativepower suppliers, federal power agencies, independent power producers, non-uniform gridsand utility holding companies.In the rapidly changing climate of today's power industry, ElectricityToday magazine continues to be the publication of choice for NorthAmerica's utility transmission and distribution sectors. ElectricityToday, a CCAB audited publication,is published 9 times a yearby The Electricity Forum (a division of the Hurst Communications Group, Inc.),the conference management and publishing company for North America's electric powerand engineering industry. It is distributed free of charge to electric utility personneland electrical consulting engineers across Canada and the United States, providingup-to date information and timely articles on topics relevant to today's electrical powerindustry. Please use the following link: www.electricity-today.com.Since 1973, has kept its readers at the forefront of majordevelopments in the energy industry. The top daily publicationamong energy executives covers all aspects of the energyindustry including electric utilities, nuclear power, natural gas, oil, coal and alternative fuels.For more information visit our website www.theenergydialy.com.3:00 Case StudyMotivating Residential Consumers to Embrace Energy Efficiencyand Demand Response Programs• Providing effective customer education on cost effective measuresin program participation• Educating customers to manage their energy bills and usage by using DSMas a cost and energy management tool• Communicating the value of analyzing existing home performance to significantlyreduce wasted energy• Designing incentives or rebates to offer customers for adopting loadcontrol programsBruce Bibby, Director Demand Side ManagementHydro Ottawa3:45 Case StudyAchieving Greater Buy-In within the Large Commercial and IndustrialCustomer Base• Ascertaining consumer input on what it takes for them to participatein a curtailment program• Marketing the value of online audits as one way for C&I customers to identify DSM goals• Communicating the value of analyzing existing building performanceto significantly reduce wasted energy• Aligning marketing approaches with customer business profilesMasoud Almassi, Manager, Conservation and Demand Management Hydro One4:30 Closing Remarks of the Chair and End of ConferenceRegistration ContractPlease complete this form immediately and fax back to:________________________________________________________________________FAX: 888 844 4901 (TOLL FREE) OR 246 421 9610For further information call 246 417 5420Conference: Promoting Utility Energy Efficiency & DSM Programs”Maximizing Consumer Awareness and Buy-In Throughthe Implementation of Key Energy and Cost Management InitiativesDate(s): March 17-18, 2009 Location: Dallasi, TXTerms & Conditions: marcus evans: Marcus Evans Inc.1. 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