Bayern - Sustainable Access New Markets Frugal Innovations Services

The global population is growing rapidly, and so is the need for affordable, suitable and functional solutions. Rather than complicated high-tech, simple and robust products are sometimes sufficient. If these are consistently aligned with customer needs, you can omit unnecessary features and place affordable products on the target market. Examples of these so-called "frugal innovations" can be found in medicine, using simple, mobile ultrasound devices. In addition, fog collectors for drinking water supply or solar off-grid installations for rural areas should also be mentioned.

Potential, markets, examples

There is great potential for untapped, emerging markets in developing and emerging economies, but also in industrialised countries for new customer segments. Target groups are, for example, young generations who want to consume less or more sustainably or older people with special requirements. Smart ICT solutions generate service models that, among other things, eliminate the need for ownership of a product – such as car sharing – or make it possible to optimise yields in agriculture. Additive manufacturing with 3D printing saves resources and avoids overproduction as well as follow-up costs, as transport and storage become unnecessary.

You can find an overview with more examples here.

However, German products are often over-engineered. This requires a rethinking in order to serve these new markets. Prerequisite: a complete rethinking of the business model and the product design, and a streamlining of all processes of value creation. The motto is: maximum benefit with limited means or "Do more with less!"

Frugal Innovations Network

Bayern Innovativ GmbH sees itself as the heart and backbone of a sustainable ecosystem for innovation, technology and knowledge transfer. With its new project "Frugal Innovations" for start-ups and especially for small and medium-sized enterprises, it wants to develop a relevant supply of information and services.

• Among other things, the following products are possible:
• dissemination of information
• marketing
• project and partner acquisition
• support in the frugal process
• workshops (general as well as customised)
• events
• representation at trade fairs

Open innovation – your input matters!

Currently, Bayern Innovativ is building a network together with experts. The aim is to support SMEs in developing tailor-made, resource-saving high-quality solutions and products for price-sensitive customers with specific needs – frugally. There is market potential both in developing and emerging economies and in developed countries. 

You already have frugal products or solutions in your portfolio and would like to share your experiences with us? Or get involved in the programme? You are interested in frugal innovations and would like to obtain more information or discover opportunities for your business?