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Growth, Marketing & Sales Strategies Services
Organic growth may be discovered from several sources. Sometimes it is useful to step back and review the market place from customer current, and potential, needs point of view. GE calls this “Boundaryless thinking” – market share depends on definition of the market. One aspect of growth strategy is the company offering i.e. products and services. Typically too much of the management time is spend on internal product discussions instead of thinking the customer’s processes and the evolving needs from there.
Interesting example of this is the financial services as part of the company offering. Geographical aspects of the growth must not be underestimated. New prosperous economies are emerging e.g. China, India and Latin America, which also seem to be less damaged by the financial turbulence. When customer is mentioned, the company marketing and sales come to limelight. Yes, growth can be achieved by focusing on right customer segments and beating the competitors in the sales front.
- Growth strategies
- Customer segmentation
- Sales model, process and organisation review and benchmarking
- Key Account Management models
- Value-Based Solution Selling models