Market Potential Analysis
-
Most popular related searches
Market Insight
Market Insight
India is not one but many markets. There are different states with very heterogeneous characteristics, policies and trajectories. Some states are racing into the future; others are struggling to function at all. India has world-famous, very large corporate houses that are competing internationally. There is also a vibrant landscape of entrepreneurial small and medium sized companies often operating only in certain regions of the country. And there is a vast informal sector. Within this diversity, it is important to filter out existing general trends. For example: India is a fiercely price-competitive market and investment horizons are usually quite short. Success in India starts with understanding exactly what kind of business model one can successfully develop. We provide our clients the consulting support they need to understand the specific market dynamics of their industry in India.
Market Segmentation and Potential
The Indian market is constantly and often unpredictably changing: infrastructure is being built-up rapidly, new companies and products emerge and grow and existing conglomerates expand into new fields. We give you an overview of the main industry trends, the competitive environment, the status of technology and other relevant market information. We assess and quantify target segments, volumes and prices as well as likely growth scenarios to give you a realistic estimation of your market potential in India.
Financial Framework Analysis
In the infrastructure sector, including the energy sector, finding the right kind of financing is crucial to success. There are a great number of equity investors, often with a very specific investment focus and there are various options for mezzanine and debt finance. Indian and international banks differ frequently in their perception of market risks. BRIDGE TO INDIA assists you in evaluating what options are available and at what conditions to identify the ideal financing partners for you.
Policy Framework Analysis
In India, policy frameworks on issues such as subsidies, import and trade, special economic zones, regulation or deregulation are usually extremely complex. Moreover, relevant policies are made at the central as well as the state levels. We help you understand and evaluate the key policies such as domestic content requirements, renewable purchase obligations and renewable energy certificates. We also clarify how far and in what manner policies are put into practice and what likely developments are.
Legal Framework Analysis
India follows the Anglo-Saxon system of law and by-and-large has a strong legal system to protect the rights of international investors. However, given the enormous backlog of cases, fighting a lawsuit may take years. Together with our legal partners, we support you in assessing the legal risks and exit and mitigation methods in fields such as joint ventures and acquisitions, copyright, ownership of land or human resource contracts.
Success Drivers
Lasting success in the Indian market requires a tailor made approach towards such business aspects as pricing, sales, human resources, as well as a deep understanding of customer behavior and competitive pressures. We help you to identify the success drivers for your business and optimally leverage the strengths of the Indian market.
Key Success Factors
Each market has its own key success factors. The international or general success factors in your market may hold true in India as well. More likely, however, they may be quite different. BRIDGE TO INDIA distills the key success factors for your business in India, specific to your industry, technology, niche or even the region you approach. For this, we leverage our experience, the experience of specific market experts as well as our wide network to market participants.
Risk Analysis
A market that is changing as rapidly as India, is much more unpredictable than a developed and stabilized market. This is reflected in the higher return expectations of many investors. The risks arise not only from a very dynamic and competitive environment. There are also significant legal, political, social, economic, technological or project risks. Your success will depend not only on how well you capitalize on the opportunities of the Indian market, but also on how well you can manage these risks. BRIDGE TO INDIA has extensive experience in assessing and evaluating these risks.
Target Pricing
In most industries, India is an extremely price-sensitive and competitive market. These market requirements have led to the development of the world’s cheapest car, the Tata Nano, and to some of the world’s lowest rates for mobile telephony. Often, price is the single most decisive factor for a purchase decision. Therefore, reaching a competitive price-point is imperative. We help you identify the target price for your product as well as the underlying cost structures of your competitors.
Customer Mapping
A society as large as India’s has a huge variety of potential customers. Depending on your scope of business, you may target the government, other businesses or the end customer. In each case, a thorough understanding of the characteristics and purchase motivations of your customer will be important. We scan the market for you and prepare a detailed customer mapping.
Competition Analysis
Your competitor in India may be an international company, a large Indian corporation, or a small challenger. Typically, competitors come from outside of your known peer group. India is driven by entrepreneurs and conglomerates leveraging their balance-sheets with regional know-how or access to the market, rather than a specific skill or technology. We make you weather-proof for the Indian market by providing sharp analyses of the competitive environment in India, the value propositions and business models.
Best Practice Cases
One of the most effective ways to learn about winning strategies in the Indian market is to learn from other companies’ successes and mistakes. Some Indian companies have created radically new approaches to traditional business, often managing to significantly reduce costs. There are also international companies who have managed to adapt to the Indian market and leverage its strengths to such an extent that their Indian operations have stimulated their business in other markets. And then, of course, there are companies who have tried and failed, offering valuable lessons to others. Through our market knowledge and access to companies, we can provide you with the most relevant best-practice cases from India.
Customer reviews
No reviews were found for Market Potential Analysis. Be the first to review!