Specialized Marketing Services

Networking & Relationships
The associates at K&A, with their prior experience in various management positions with equipment suppliers and GENCOs, bring a wide network of contacts that we successfully tap into, for the marketing and business development efforts for our clients. This network of key contacts at GENCOs, equipment suppliers and A&E firms, combined with our technical marketing expertise, helps us create programs that:

• Increase sales volume
• Identify new customers & alliances opportunities
• Grow proposal volume & current opportunity pool for new and existing services
• Increase worldwide visibility of your products and services in the target segments
• Tap Unidentified Opportunities in the Power Industry
• Bring new products into commercial application
• Strengthen existing customer relationships (especially where the customer base is huge and opportunities exist elsewhere within the customer’s system not evident)
• Develop custom tools & programs for ongoing marketing efforts
• Generate critical Energy market intelligence and information
• Train company personnel in marketing functions

With our powerful marketing programs, our customers not only realize the value of their marketing investment but also see a return several fold in current and future business opportunities within a few months of program commencement. Our track record includes over 200,000 MW of equipment supply opportunities for our clients.