Surfing the longest wave in the world in a remote location in Peru or retrofitting corporate America to be green and save millions of dollars is how leading green entrepreneur Jonathan Port has rolled through life. Jonathan calls himself a Sustainable Designer and Planner on a mission to accelerate the pace of transformation into a sustainable planet. Like his water sports, it takes practice, dedication, and discipline to drop into the wave of retrofitting world leading companies.

Both of his passions are extremely technical and pushing the technical limits safely brings huge paybacks to all parties involved. This is why in 2003 he founded PermaCity Corporation, headquartered in Los Angeles, California, the place where he was born. The Company name comes from his graduate thesis completed in 1993 and since that time it has been an exciting ride. The PermaCity Theory actually economically modeled a hypothetical sustainable city and the results showed a surplus economy. His knowledge and experience in the big picture coupled with a natural engineering ability saves companies millions of dollars. Its all about saving money, saving waste, saving energy, and saving the planet from an overheated culture centered around excessive fossil fuel and water use. Solve these two problems in a positive way and the children of tomorrow have a chance: reverse global warming and ocean acidification.

Most of PermaCity customers enjoy five years or less paybacks but thanks to great engineering and product selection many have 30-50 year design life. And that’s just it, his projects and ability to design make his customers wealthier while rolling back their heavy foot print on the Earths threatened ecology. He has ten issued U.S. patents, five around SolarStrap, that is the core of PermaCity’s unique value with its own ICC Test Criteria and Number (own building code) considered a game changer for the solar industry and other issued patents addressing the future of solar technology.

Mr. Port holds a Master’s Degree in Urban Planning and Sustainable Development from Auckland University in New Zealand and a Bachelor of Science degree in City and Regional Planning from Cal Poly San Luis Obispo.

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