Gladstein, Neandross & Associates (GNA) services

The nation’s leading fleet operators are continuing to push forward with alternative fuels and efficiency technologies despite recent plummeting oil prices. Implementing technologies that reduce diesel consumption can provide fleets long-term fuel price stability, a solution for tightening emissions regulations, new business opportunities, and more. As alternative fuel station infrastructure continues to expand and new engine technology comes to market, GNA can help on- and off-road fleet operators evaluate the business case to implement alternative fuels in their operations.

One of the largest challenges faced by a company interested in implementing the use of alternative fuels is often the lack of existing infrastructure to support the transition. For off-road fleets that don’t use traditional fueling equipment (e.g., marine, rail, mining, E&P operations), solutions are often custom-fit, creative and even mobile.

The key to developing an effective marketing campaign is to understand your core audience. What role does your target audience play in the buying or decision-making process? What drives their purchasing decisions? What obstacles are they facing? How familiar are they with your product or service? What resources do they use to gather information? This in-depth understanding of the clean transportation and energy industry is what sets GNA’s creative services apart. Our firm offers more than 20 years of experience in market development for alternative fuel vehicles and technologies, infrastructure, and fuels for on- and off-road applications. GNA’s in-house creative services team leverages our extensive industry insight to develop compelling and targeted branding materials.