St1 Nordic Oy
St1 focuses on fuels marketing activities, oil refining and renewable energy solutions such as waste-based advanced ethanol fuels and industrial wind power. The group has 1250 St1 and Shell branded retail stations in Finland, Sweden and Norway. Headquartered in Helsinki, St1 employs currently some 980 people in total. Our operations are strengthened by strategic long-term partnerships in various areas. North European Oil Trade Oy is a significant independent fuel supply company in the Baltic region. Aviation Fuelling Services Norway AS is an aviation fuelling services provider in the Norwegian market. While fossil fuels are still our main source of income, it allows us to build world-class expertise in introducing more and more renewable energy to the market. Our customers benefit from the competitive edge we gain by managing the complete value chain from raw materials and energy sources to service at the pump.
Company details
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- Business Type:
- Manufacturer
- Industry Type:
- Energy - Waste to Energy
- Market Focus:
- Internationally (various countries)
This company also provides solutions for other industrial applications.
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St1 as a Corporate Citizen
St1 Nordic’s Corporate Responsibility
A responsible company must ambitiously take in the big picture at all times. We must keep abreast of what’s going on in the world and understand what clients will need in the future. We base our growing energy business in Nordic society values. As a Nordic corporate citizen, we believe in transparency, fairness, responsibility, equal opportunities and social security - resulting in equal education and health care.
St1’s vision is to be the leading producer and seller of CO₂-aware energy. While fossil fuels are still our main source of income, it allows us to build world-class expertise in introducing more and more renewable energy to the market
The key enablers of our solid performance are our world-class people, partners, business technology, financing services, and cash flow together with our return on equity. Our financial performance enables new sustainable investments in renewable energy. Passion for replacing fossil fuels also powers our research and development of new, sustainable and innovative CO₂-aware energy solutions. Our customers benefit from the competitive edge we gain by managing the complete value chain from raw materials and energy sources to service at the pump.
Based on such an understanding and on demand, we are solving global energy challenges by taking steps in a direction where we move ourselves from a fossil world into a renewable world. We try to ensure that everything we do in our whole value chain is based on world-conquering mentality and passion.
Our Vision & Values
Our goal is to develop and commercialize functional and environmentally sustainable solutions and deliver these solutions profitably. Each solution must be technically ready for use today. They also have to be ecologically and ethically sustainable and logistically feasible.
Our strong performance in the traditional oil business enables us to invest in the future and to build a solid foundation for realising our vision through renewable energy. We are already recycling waste for fuel, using wind power to produce electricity and drilling wells more than 6 kilometres deep to harvest geothermal energy.
Our employees working in the traditional oil business are strategy enablers and employees working in renewable energy are strategy executors – both in equally important roles to reach the goals.
St1 Value Chain
The vision of St1 is to be the leading producer and seller of CO₂-aware energy. We believe we will attain this vision by running a responsible and profitable business, where economic performance, social responsibility and environmental impact are balanced.
Our accompanying value creation model is presented in the video.
Nordic Retail Station Network
St1’s distribution network for transport fuels comprises 1,250 St1 and Shell petrol stations in Finland, Sweden and Norway. The Shell brand is in use under a licence agreement. The two brands complement each other: with their different offerings and strong service concepts we can reach a wider customer base. All in all, there are over 600,000 customer visits at our sites every day.
The optimised distribution network consists of unmanned stations and service stations with convenience stores and restaurants as well as HGV sites. We are investing in the quality of the network by replacing exiting stations with new ones and by revamping large stations. We also constantly improve the service offering at the stations based on changing customer needs.
We hold a solid market position in all the countries we operate in. The effectiveness of retail operations has an important role in enabling us to invest in the production of renewable energy. The fuel procurement company North European Oil Trade (NEOT) ensures that we can provide our clients with competitive, and more and more environmentally friendly fuel products.
The St1 and Shell retail stations offer high-quality fuel products for all kinds of vehicles. The oil industry experts at the St1 refinery in Gothenburg are dedicated to refining liquid fuels that are designed for the demanding driving conditions in the Nordic countries. All our products meet the local and European standards for traffic fuels.
Our goal is to reduce fossil CO₂ emissions in traffic step-by-step by bringing smart and more environmentally friendly fuels into the market.
Constant product developmentThe majority of St1 business operations are still based on fossil fuels. This is why we develop and bring to the market fuels for use in conventional vehicles as well – aiming at better fuel economy and sustainability. The fastest way to offer motorists sustainable and renewable fuels is to develop and improve existing products.
We have introduced new premium fuels and products that contain more renewable fuel in all the Nordic countries we operate in. For example, to the St1 network in Finland we have brought 95 E10 Extra petrol which reduces fuel consumption and a new diesel – Diesel plus – which contains renewable diesel. We have also replaced the previous 95 petrol sold in all Shell stations in Finland with the new Shell FuelSave 95, which has better fuel efficiency and is less expensive to use.
In Sweden we have launched 1st REnewable fuels in the St1 retail network. They contain more renewable fuel than any other product available for standard diesel and gasoline cars on the Swedish fuel market. We have also introduced REx Diesel, Norway’s first genuine renewable diesel, which reduces CO₂ emissions by up to 40 % from the emissions of regular diesel.
Advanced high-blend ethanolSt1 biorefines advanced ethanol from waste and it is in our high blend ethanol fuels in the Finnish market, such as the unique RE85 for flexfuel vehicles and RED95 for Scania's ethanol diesel engines for heavy duty vehicles. Our advanced waste-base ethanol can be used as a bio-component in petrol as well.
Depending on the location, our network serves different needs of people on the go. Our manned St1 and Shell stations in the Nordics offer café/restaurant services in comfortable surroundings. Most of them also have a shop inside the station.
In Finland, we have brought back good old personal service at station forecourts by introducing Service Masters who can fill the drivers’ tanks and offer some other services to the customers. Both networks have invested in efficient, environmentally friendly car wash services that can be easily booked online.
Both brands offer competitive fuel cards for consumer and corporate clients. The St1 and Shell cards can even be cross-used in both networks in the Nordics. Our Nordic customer service centre in Stockholm serves the customers in Finland, Sweden and Norway in various needs and questions. The Service Master phone service and mobile application are easy channels to get help on the go.
Among the first issuers in Finland and Sweden, we have made Apple Pay available to our customers. It is transforming mobile payments with an easy, secure and private way to pay that's fast and convenient. Also, the new St1 Mastercard is available to customers in these two countries. It can be issued virtually to the customer in minutes and used immediately with Apple Pay.