Campaigns Services
Using already existing market analyses, or analyses which it carries out itself, and in close cooperation with the client, dena prepares the strategic design, the required content, chooses the appropriate com-munications medium and implements the measures that are required, such as for example brochures, POS material, internet portals or special web applications. To make the public more aware of the campaigns, dena also utilises related measures, such as connecting with other market participants, technical seminars or workshops.
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As part of the nationwide dena campaign 'Initiative EnergieEffizienz' ('Energy Efficiency Campaign'), attractive information and offers tailored to market needs encourage private households, industry and production, as well as service companies and public organisations, to make intelligent purchasing and investment decisions, as well as to use electricity efficiently.
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