Trojan Battery Company, LLC.
Founded in 1925 by George Godber and Carl Speer, Trojan Battery Company is the world’s leading manufacturer of deep-cycle batteries. From deep-cycle flooded batteries to deep-cycle AGM and gel batteries, Trojan has shaped the world of deep-cycle battery technology with more than over 90 years of battery manufacturing experience. With the invention of the golf car battery for the Autoette vehicle in 1952, Trojan pioneered the development of deep-cycle battery technology for the golf industry; successfully introducing mobilization to the game of golf. For Trojan, this began a legacy of leadership and innovation that prevails today in the global, deep-cycle markets spanning applications for golf and utility vehicles, renewable energy, transportation, floor machines, aerial work platforms, marine and recreational vehicles. To provide clean and reliable energy storage solutions that enhance the way people live and work around the world.
Company details
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- Business Type:
- Manufacturer
- Industry Type:
- Renewable Energy
- Market Focus:
- Globally (various continents)
- Year Founded:
- 1925
About us
Headquartered in Santa Fe Springs, Calif., Trojan’s operations include four ISO 9001:2015 certified manufacturing plants in California and Georgia, two advanced research and development centers dedicated exclusively to deep-cycle battery technologies, and international offices located in Europe, UAE and Asia. Trojan is a proud member of the Battery Council International (BCI), the Advanced Lead Acid Battery Consortium and a technical research partner with the Bulgarian Academy of Sciences. Trojan applies rigorous industry battery testing procedures that adhere to BCI and International Electrotechnical Commission (IEC) test standards.
Our Purpose
To provide clean and reliable energy storage solutions that enhance the way people live and work around the world.
OUR VALUES
Trojan Battery Company’s core values focus on our commitment to developing innovative environmentally friendly energy storage solutions that effectively meet customer needs, and serve the global community at large. Trojan values the integrity of our business relations, the quality of our deep-cycle technology, reliability of our products and services, as well as the professional growth of our team members.
INTEGRITY
Trojan’s corporate planning and actions are guided by a high level of business ethics and integrity. We treat Trojan team members, customers, suppliers and business associates with dignity, respect and fairness. We communicate openly and honestly and recognize the customs, traditions and needs of the communities we serve. Trojan also maintains high safety and environmental standards.
QUALITY
Since 1925, customers have depended on Trojan quality which is demonstrated in the performance, reliability and durability of our deep-cycle battery products. Trojan’s quality commitment extends to developing continuous process improvements, working with quality suppliers while delivering world-class service and support. Trojan has an unwavering focus on quality.
CUSTOMER FOCUS
Our customer relationships are created, maintained and continuously enhanced by providing the best products and services for every unique geography, market and application around the world. By applying Trojan’s experience, know-how and innovation to meet the needs of our markets and customers, we consistently deliver ideal energy storage solutions for a wide range of applications.
EMPOWERMENT
At Trojan, personal growth is a central theme of our corporate culture. We foster teamwork, open communication, goodwill and camaraderie throughout our organization. Trojan values informed risk-taking, employee development, accountability for actions, and recognition for results. We are committed to the empowerment of our most valuable resource – our people.
INNOVATION
We look beyond today’s business needs to tomorrow’s global energy requirements. By creating and launching exciting new energy storage products, advancing our technologies, and identifying emerging markets, Trojan continues to maintain our leadership position.
COMMUNITY OUTREACH
Trojan supports global communities with high-quality, reliable products that enable families to prosper and businesses to grow. In addition, Trojan team members volunteer in many local projects to increase opportunities for communities to thrive.
Our History
Since 1925
Trojan Battery Company has been the world’s leading manufacturer of deep-cycle batteries. After serving on a submarine in World War I, George Godber started the company in the Los Angeles area with his founding partner and brother-in-law, Carl Speer. Trojan initially began manufacturing automotive batteries and later moved into building batteries for commercial trucks. In the 1940s, Dick and Ray Godber joined the company, ushering in the second generation of family leadership. Sensing that deep-cycle technology was the wave of the future, the company began focusing on this area.
1952s
Trojan pioneered the first deep-cycle golf car battery. Trojan teamed up with Autoette to design a vehicle for a physically-challenged golfer, enabling him to travel more easily around the golf course. This began a legacy of leadership in the electric golf car industry that prevails today. Trojan maroon batteries now power golf cars on over 98% of the US’s top golf courses.
1960s
The company expanded its line of deep-cycle batteries and moved to Santa Fe Springs in Southern California. Growth continued into the 1970s with the addition of batteries for floor machine, marine, construction and various industrial applications.
1980s
They saw continued growth as the company moved into its current location and acquired its first east coast facility near Atlanta, Georgia. In 1992, Trojan established a state-of-the-art Technology Center, dedicated to advanced product design and development. To this day, Trojan prides itself on operating the industry’s leading design and test facility for deep-cycle batteries.
Now in its third generation of family leadership and in a partnership with Charlesbank Capital, Trojan, under President and CEO Jeff Elder, is dedicated to designing and building premium maroon, Trojan-branded deep-cycle batteries for various applications, including golf and utility vehicles, floor machines, aerial work platforms, transportation, marine vessels, recreational vehicles, neighborhood electric vehicles and renewable energy systems. All of Trojan’s products are backed by outstanding technical support and customer service. With a worldwide network of Trojan Master Distributors, plus numerous dealers and a growing retail presence, Trojan products are truly powering the planet. The Trojan Battery team is proud of the company’s heritage and the premium batteries that we offer; hence the motto: Clean energy for life.
SINCE 1925: A PROUD HERITAGE, MAJOR CORPORATE MILESTONES
1925
World War I is over, and the Roaring 20’s are in full swing. Trojan Battery Company is founded by George Godber and Carl Speer.
1952
Trojan invents the electric golf car battery for the Autoette vehicle so a physically-challenged golfer can enjoy the game he loves.
1985
Trojan develops the Maxguard® Advanced Design Separator – making Trojan the only battery manufacturer offering this proprietary technology, designed to increase battery life and improve performance.
1988
Trojan purchases ALCO Battery in Lithonia, Georgia which opens up the company’s first East Coast manufacturing capability.
1992
Trojan establishes the Trojan Technology Center, a state-of-the-art research and development facility, located in Santa Fe Springs, CA.
1993
Trojan joins world class organizations, such as Owens-Corning and Tiffany, by trademarking a color as a symbol of quality, reliability and excellence. Only genuine Trojan Batteries come in the distinctive maroon case that makes us stand out from the rest.
2004
Trojan develops and launches its new line of spill-proof maintenance-free AGM batteries.
2005
ISO certified in Lithonia, GA.
Trojan launches its new consumer Marine/RV brand, consistent with its continuing growth and retail distribution in these industries.
2006
ISO certified in Santa Fe Springs, CA.
Groundbreaking of new Trojan Battery plant in Sandersville, GA.
2007
Trojan launches the innovative Plus Series deep-cycle battery line.
Trojan launches its new line of maintenance-free deep-cycle gel batteries.
Expands its manufacturing capacity by opening its fourth manufacturing facility in Sandersville, GA.
2007
Trojan establishes an East Coast battery test lab in its Sandersville facility.
2008
Trojan launches its new AC Series line of floor scrubber batteries offering high performance and better value.
Trojan launches its new RE Series, designed specifically for renewable energy applications.
2009
Trojan launches the new HydroLink single-point watering system for faster, safer and easier battery watering.
Trojan launches the new Cycling AGM batteries with improved cycling power and sealed, maintenance-free convenience.
Trojan launches its new OverDrive AGM 31 sealed heavy duty batteries for idling reduction in the commercial / heavy duty trucks market.
2009
Trojan receives ISO 9001:2008 certification for its California and Georgia operations.
2010
Trojan introduces T2 Technology for its flooded deep-cycle batteries, featuring a series of improvements that deliver greater maximum sustained performance, long life and increased total energy.
2011
Independent third-party testing of Trojan’s T-875 flooded batteries ranked Trojan batteries the highest in sustained capacity and in total ampere hour performance.
Launches Industrial line of deep-cycle flooded batteries for renewable energy applications.
Expands deep-cycle AGM line with the addition of U1-AGM and 22-AGM products.
2012
Trojan selected as one of the companies most admired by Golf Course Industry readers, as well as a company they can trust to provide reliable products and support.
2013
Trojan launches Traveler 8V, the longest-life and Ranger 160, longest range, deep-cycle 8V batteries
Trojan Battery Receives Frost & Sullivan 2013 “Innovative Enterprise” Award
Trojan Battery receives Genie’s “Outstanding Performance” award for 2012
2012 “Application Solar Project of the Year” award for solar-powered rural street lighting project in Dubai, U.A.E.
Charlesbank Capital Partners makes investment in Trojan Battery Company